VP/SVP of Marketing

Envision Horizons is a global marketplace growth agency focused on Amazon, Walmart, and other major retail media networks. The VP/SVP of Marketing will lead and scale the revenue marketing engine, building predictable pipeline and strengthening positioning and thought leadership. The role partners closely with Sales and service-line leaders to drive measurable revenue impact against a $4.5M annual new-business quota.

• Own marketing-sourced and marketing-influenced pipeline, targeting 40–60% contribution to new revenue; partner with Sales on forecasting, pipeline health, and revenue planning.
• Build attribution models and revenue-tied reporting; optimize CAC, pipeline velocity, deal quality, win rates, and sales cycle length by segment.
• Define and continuously refine Ideal Customer Profiles (SMB $15M+ brands; mid-market/smaller enterprise $100M+ brands) and develop differentiated positioning and messaging by segment.
• Ensure ICP and messaging alignment across website, sales materials, paid media, case studies, PR, and thought leadership; validate messaging via sales feedback and market performance.
• Own full-funnel demand generation across paid search, paid social, content-led programs, events, webinars, partnerships, and outbound/ABM-lite; allocate budget by ROI and pipeline impact.
• Establish a disciplined test-and-learn framework to identify, iterate, and scale high-performing tactics.
• Drive Sales alignment and enablement: define lead definitions, handoffs, and SLAs; build decks, case studies, and competitive battlecards; strengthen proof points to improve close rates.
• Own brand, PR, and market credibility strategy; elevate executive visibility and media presence; strengthen platform/technology partnerships; ensure brand efforts support pipeline and sales outcomes.
• Lead conference and event strategy: select sponsorships/speaking/attendance by ICP fit and ROI; measure impact on pipeline, partnerships, and brand lift; integrate with sales outreach and partner co-marketing.
• Partner with division and service-line leaders to refine and package service offerings; translate capabilities into external messaging, GTM narratives, and enablement materials.
• Lead marketing operations and analytics with a focus on AI utilization; own martech stack and data infrastructure; build executive dashboards and ensure full-funnel visibility from first touch to closed-won.
• Align CRM, marketing automation, and attribution systems with sales workflows.
• Build, mentor, and scale the marketing team; determine in-house vs outsourced needs; own and justify marketing budget through measurable revenue impact.

• 10+ years of B2B marketing experience, ideally in an agency or services organization targeting SMB and mid-market clients.
• Proven track record of owning pipeline generation and driving measurable revenue impact.
• Deep expertise in demand generation, go-to-market strategy, and performance marketing.
• Experience leading PR, events, and executive thought leadership initiatives.
• Ability to operate between strategic leadership and hands-on execution.
• Highly collaborative partner to Sales and Service leadership with strong commercial and data-driven orientation.

• Location: Remote.

• Reports to: CEO.

• Compensation: $175,000 to $200,000 base salary plus bonus plan; benefits also mention uncapped commissions.

• Benefits: health, vision, and dental insurance; 401(k) match; flexible PTO and wellness days; career growth support, learning opportunities, 1:1 leadership coaching, structured mentorship; virtual team events; Talkspace mental health support.

• Remote culture with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle.