User Acquisition Specialist

MusConv is seeking a User Acquisition Specialist to drive mobile app growth through effective paid social media campaigns across platforms like Google, Apple Search Ads, Facebook, TikTok, and Instagram. You will develop, launch, and optimize user acquisition campaigns while analyzing performance data to maximize ROI and implement data-driven optimizations.

• Develop, launch, and optimize paid user acquisition campaigns on Apple Search Ads, Google Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Snapchat Ads and other social platforms
• Analyze campaign performance, identify trends, and implement data-driven optimizations to maximize ROI
• Conduct A/B testing on creatives, ad formats, and targeting strategies to improve performance
• Collaborate with the creative team to develop engaging ad content that resonates with the target audience
• Monitor KPIs, generate reports, and provide insights to improve overall marketing strategy
• Stay updated with the latest trends, platform updates, and best practices in paid social advertising
• Work closely with cross-functional teams, including product and analytics, to align marketing efforts with business goals

• 2+ years of experience in paid social advertising with a proven track record in user acquisition
• Strong knowledge of Apple Search Ads, Google Ads, Facebook Ads Manager, TikTok Ads Manager, and other social media advertising platforms
• Experience with performance marketing, including CPI, CPA, ROAS, and LTV metrics
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience in A/B testing and creative performance analysis
• Strong communication skills and ability to work in a fast-paced environment
• English proficiency (B2+ preferred)

What We Offer:

• Opportunity to work with a team of professionals
• Access to the latest tools and industry trends
• Flexible work environment and remote-friendly culture