Herman-Scheer
Strategist - Copywriter
Summary
Herman-Scheer is a brand consultancy creating brands, products, and experiences for businesses focused on helping people stay healthy. The Strategist–Copywriter will develop strategically driven copy and narratives across channels, collaborating with strategists, designers, creative directors, and project managers to support client business goals and brand voice.
What you'll do
Create verbal identity systems including taglines, manifestos, and descriptive language.
Partner with the Strategy team to translate insights into clear strategic plans aligned to brand vision and business objectives.
Define and articulate brand narrative, vision, value propositions, and positioning based on audience needs.
Develop tone-of-voice guidelines for how brands communicate across contexts.
Lead brand and product naming explorations aligned with brand strategy.
Write copy for key touchpoints such as websites, packaging concepts, and email communications.
Collaborate with strategists and designers to ensure creative ideas meet client objectives.
Experiment with AI and emerging tools to expand and test copy approaches.
Conduct cultural and competitive scans to understand language, relevance, and differentiation.
Support client workshops and presentations to help articulate voice and story.
Help build the foundation for a growing Verbal Identity practice at the agency.
Provide thought leadership and elevate writing quality across the team.
Requirements
4+ years of copywriting experience in an agency, startup, or similar environment writing for modern consumer brands across multiple categories.
Strong editing skills and versatility across campaign copy and long-form narrative.
Ability to translate complex ideas into simple, emotionally resonant language.
Curiosity and willingness to ask hard questions.
Comfort working autonomously in a fast-paced, entrepreneurial environment.
Interest in improving systems and processes.
Openness to learning on the job and valuing feedback (giving and receiving).
Well-versed in cultural and market trends to inform research and creative development.
Energized by diverse perspectives, ideas, and experiences.
Interest in the future of writing, including exploring AI tools to support the craft.
Conditions
Team is primarily remote with occasional in-person meetings/working sessions at the Venice office.
Benefits: 100% medical, vision, and dental coverage.
Time off: 15 days PTO and 6 sick days; Winter Break (week between Christmas and New Years).
Insurance: employer-sponsored life insurance, short-term disability, and EAP.
Stipends: $50/month Health & Wellness stipend plus $50/month Work From Home stipend.
Learning & Development: $600/year stipend.
WFH support: $250 initial work-from-home setup benefit.
Equipment: Apple computer and gear.