Influencer Marketing Coordinator

DIME Beauty Co is seeking an Influencer Marketing Coordinator to manage and execute the brand’s influencer and PR affiliate programs while supporting paid and organic influencer initiatives. The role focuses on building creator relationships, ensuring operational excellence, and maintaining accurate tracking and reporting to support business goals.

• Manage the influencer affiliate program end-to-end (e.g., ShopMy), including outreach, onboarding, communication, and relationship management
• Source, vet, and onboard new influencer affiliates aligned with brand values and performance goals
• Develop, distribute, and manage custom affiliate links and discount codes
• Track affiliate performance (sales, conversions, engagement) and report on ROI
• Maintain accurate influencer trackers for outreach, partnerships, deliverables, and spend
• Process influencer affiliate payouts accurately and on time in partnership with Finance
• Monitor influencer content for brand alignment, FTC compliance, and disclosure requirements
• Support execution and scaling of influencer marketing strategy to drive awareness, engagement, and revenue
• Help identify, engage, and manage influencers across tiers and platforms (focus on Instagram, TikTok, YouTube, emerging platforms)
• Maintain and update influencer campaign trackers to ensure data accuracy
• Own monthly creation, monitoring, and tracking of influencer codes and links
• Own influencer payout system (e.g., gathering Lumanu codes), ensure timely monthly payments, and report payout status to Finance
• Manage placement and fulfillment of influencer product orders
• Collaborate with Marketing, Brand, DTC, and Sales to align influencer efforts with broader business goals
• Partner with the social media team to execute influencer content across DIME social channels
• Stay current on influencer marketing trends, platform updates, and beauty/skincare best practices
• Identify opportunities to improve workflows, processes, and program efficiency

• 3+ years of experience in influencer marketing (preferably beauty, wellness, or lifestyle)
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• Strong relationship-building and communication skills
• Exceptional organizational and project management skills with strong attention to detail
• Analytical mindset with ability to translate insights into action
• Ability to manage multiple projects in a fast-paced environment
• Passion for beauty, skincare, and digital/creator culture
• Proficiency in data entry and analysis
• Knowledge of the influencer ecosystem, especially Instagram and TikTok
• Experience with social listening tools and influencer management programs
• Intro-level experience building brand communities, affiliate programs, and influencer strategies that drive measurable impact

Supports paid and organic influencer initiatives and works cross-functionally with Marketing and Data/Finance teams. No schedule, benefits, or remote/on-site details provided.