Associate Brand Manager

FIJI Water, part of The Wonderful Company, is a premium imported bottled water brand sold worldwide with a strong focus on responsible business and sustainability. The Associate Brand Manager will help develop and execute the consumer marketing strategy, partnering with cross-functional teams and an in-house creative agency to drive growth and bring the brand to life in market.

• Drive the annual brand planning process and lead execution of marketing plans and campaigns
• Partner with the in-house creative agency across mass media and owned channels; draft creative briefs, provide direction, and deliver actionable feedback
• Develop and articulate brand positioning, key messages, and USPs
• Ensure consistency and alignment across all brand touchpoints and target audiences
• Collaborate cross-functionally with Sales, Trade Marketing, Finance, and Operations to drive executional excellence
• Analyze brand and category performance using syndicated data and internal metrics; track and report KPIs to inform strategy and measure effectiveness
• Manage the national marketing budget in partnership with Finance
• Support innovation and new product initiatives as needed

• 4+ years of relevant marketing experience, or MBA with 2–3 years of work experience
• Beverage or CPG industry experience strongly preferred
• Experience analyzing syndicated data (preferably Circana/IRI or ACNielsen)
• Understanding of general business principles (P&L, trade economics, promotions)
• High proficiency in Excel and PowerPoint
• Understanding of packaging, advertising, promotions, and point-of-sale marketing
• Strong analytical skills to provide fact-based strategic insights
• Strong project management skills; attention to detail and deadline adherence
• Ability to multitask in a fast-paced environment
• Strong verbal, presentation, and written communication skills
• Strong interpersonal skills and cross-functional collaboration ability
• Bachelor’s degree in marketing or related field (MBA a plus)

• Hybrid schedule based in West Los Angeles office: in-office Monday–Wednesday, remote optional Thursday–Friday
• Pay range: $105,000–$115,000 annually плюс discretionary bonus (final compensation depends on skills and experience)
• Benefits include medical coverage, vision and dental plans, and 401(k) with match eligibility
• Wellness resources: 24/7 online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, fitness reimbursements, on-demand fitness video library
• Career development: internal mobility, learning and leadership training, webinars, eLearning, mentorship program, continuous improvement training
• Community giving programs: Wonderful Giving (company-provided funds to charities) and Wonderful Neighbor service projects