Social & Community Management Lead

Unilever is hiring a Social & Community Management Lead for Vaseline to serve as the live voice and ears of the brand across social communities. The role manages owned social channels, partners with a social agency, and drives engagement by executing community strategy and sharing insights that inform broader marketing efforts.

• Oversee daily management of owned social channels, including monitoring, posting, moderation, and timely responses to comments and messages.
• Manage the brand’s social agency by providing direction and ensuring alignment with brand objectives and tone of voice.
• Lead monthly content calendar development and content generation with the agency, supporting product launches, events, and activations.
• Develop and execute a community engagement strategy aligned to the brand playbook and marketing objectives.
• Participate in relevant online community conversations to foster positive brand presence and engagement.
• Perform social listening across brand, community, and competitor content to understand audience sentiment.
• Champion user-generated content by identifying strong community contributions and building creator relationships through proactive outreach (e.g., mailers).
• Proactively identify potential influencer partners via earned tags.
• Conduct qualitative analysis to identify trends, sentiment, and opportunities for messaging, innovation, and content.
• Share community insights with Content and PR/Influencer leads and cross-functional partners as needed.
• Support reputation management by addressing inquiries and concerns with empathy and escalating issues when necessary.
• Collaborate with PR, influencer, experiential, creative, media, and agency partners on influencer selection, briefing, content review, and event execution.

• 3–5+ years of social media experience, ideally in beauty, personal care, wellness, or a related consumer category.
• Bachelor’s degree preferred in marketing, communications, or a related field.
• Proven track record of growing social channels.
• Strong awareness of social and cultural trends with daily platform fluency.
• Skills in content creation, editorial calendar management, community management, influencer partnerships, and social-first creative production.
• Strong understanding of platform best practices, especially TikTok and Reels, and emerging content formats.
• Experience identifying and managing influencers and creators.
• Ability to interpret performance data, track KPIs, and optimize content using insights.
• Comfortable working cross-functionally with brand, PR, creative, media, and agency partners.
• Proactive, culturally fluent, agile, and able to respond quickly to trends with brand-aligned ideas.

• Pay: $88,600 to $133,000 per year (bonus and long-term incentive eligible).

• Benefits: Health insurance (medical, prescription, dental, vision), retirement savings, life and disability insurance, parental leave, sick leave, paid vacation and holidays, and voluntary benefits (per plan terms).

• Pre-employment: Subject to verification and pre-screening tests which may include drug screening, background check, credit check, and DMV check.

• Equal opportunity: Inclusive workplace and equal opportunity employer.