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Woolf

Sales Development Representative

Remote Lead $8.3k–$13.8k/moest.

Summary

Woolf is a globally distributed, fully remote higher education institution and platform helping education organizations launch accredited, globally recognized degree programs. The Sales Development Representative (SDR) will build and qualify pipeline across key education markets, supporting long-cycle, enterprise-level partnerships. This role sits at the front line of go-to-market efforts, working closely with Account Executives and Marketing to generate high-quality meetings and opportunities.

What you'll do

  • Identify and research prospective education organizations that could become Woolf member colleges.

  • Execute outbound prospecting via email, LinkedIn, and other channels to generate qualified meetings.

  • Qualify inbound and outbound leads using defined criteria (ICP, need, timing, stakeholders).

  • Schedule qualified meetings and hand off opportunities to Account Executives with strong context.

  • Maintain accurate lead and activity data in CRM (Salesforce).

  • Collaborate with Account Executives to support account planning and territory strategy.

  • Partner with Marketing to test messaging, campaigns, and outreach approaches.

  • Share feedback from prospects to improve positioning and go-to-market strategy.

  • Use AI tools throughout the workflow to operate and optimize pipeline generation.

Requirements

  • 3+ years of experience in Sales Development, Business Development, or similar role within B2B SaaS or EdTech.

  • Strong written and verbal communication skills, especially for outbound and discovery conversations.

  • Ability to engage senior stakeholders (e.g., founders, academic leaders, operators).

  • Curiosity and willingness to learn complex products, accreditation models, and education systems.

  • Strong organization and time-management skills in a remote environment.

  • Familiarity with CRM tools (Salesforce preferred) and outbound tools (e.g., LinkedIn Sales Navigator).

  • Results-oriented mindset with resilience for rejection and long sales cycles.

  • Bonus: Experience in EdTech, higher education, regulated industries, enterprise/mid-market sales, and/or remote global startups.

Conditions

  • Fully remote with flexible working hours.

  • Flexible PTO.

  • New hire stipend for home office setup.

  • Health insurance.

  • 401(k) with company match.

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