Measurement and Insights Associate Analyst

PepsiCo is a global leader in beverages and convenient foods, focused on digital transformation and operational excellence. The Measurement and Insights Associate Analyst supports an insights-led Communications function by delivering brand campaign reporting across North America. The role combines analytics with clear communication to translate media performance into actionable takeaways.

• Support campaign reporting for PepsiCo’s North America brands, executing and elevating campaign reports.

• Build, maintain, and QA media monitoring dashboards in Talkwalker, including accurate query setup, data integrity checks, and timely delivery.

• Pull data and surface key insights, trends, and performance summaries that translate metrics into clear recommendations.

• Handle ad hoc data pulls and analysis requests to support decision-making and stakeholder updates.

• Assist with benchmarking and baseline analysis to contextualize campaign performance over time.

• Standardize reporting outputs, templates, and workflows to improve efficiency and consistency.

• Maintain the internal measurement SharePoint site by uploading final reports, dashboards, and materials accurately.

• Support documentation of measurement processes, playbooks, and best practices.

• Support end-to-end campaign reporting execution from intake and setup through delivery and archiving.

• Own and maintain Monday.com boards for campaign reporting and analytics workflows.

• Track timelines, milestones, and deliverables; coordinate with internal stakeholders and agency partners for smooth execution.

• Bachelor’s degree required.

• 3–5 years of experience in communications, analytics, insights, or a related field (agency or in-house).

• Proficiency with media monitoring and analytics tools; hands-on Talkwalker experience strongly preferred.

• Ability to clearly summarize findings in written formats (e.g., PowerPoint, email, short reports).

• Strong analytical mindset with attention to detail and focus on operational efficiency and continuous improvement.

• Excellent communication and stakeholder management skills.

• Strong time management, organizational, and project management skills; ability to manage multiple deadlines in a fast-paced environment.

• Passion for consumer marketing and the CPG space; curiosity about brand presence across media and social.

• Hybrid requirement: ability to work from the Purchase, NY office at least two days per week.

• Paid time off (subject to eligibility), including paid parental leave, vacation, sick, and bereavement.

• Comprehensive benefits package (subject to elections and eligibility), including Medical, Dental, Vision, Disability, reimbursement accounts, EAP, insurance offerings, and a defined contribution retirement plan.