Insights Analyst

Knotch is a growth-stage technology company helping brands optimize content performance and leverage AI for marketing success through its Knotch platform and AgentC managed AI service. The Insights Analyst will master the Knotch One platform and translate complex marketing and web analytics into actionable insights that drive enterprise client outcomes.

• Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights.
• Translate technical findings into clear stories and recommendations aligned to client business goals.
• Develop test-and-learn plans to help clients optimize content and marketing strategies.
• Collaborate with Customer Success Managers and Account Directors to tailor reports, insights, and recommendations to each client context.
• Support client meetings by presenting findings and answering technical questions as needed.
• Maintain high standards for data cleanliness, accuracy, and statistical validity; investigate anomalies to understand root causes.
• Create compelling dashboards, reports, and presentations that make complex data accessible.

• 3–10 years of experience in data analysis, business intelligence, or analytics in marketing, digital analytics, or SaaS environments.
• Experience in a startup or growth-stage, fast-paced, agile environment.
• Understanding of SaaS subscription business models and recurring customer relationships.
• Deep expertise in Google Analytics or Adobe Analytics (proficiency with both preferred).
• Experience with data visualization tools (Tableau or Power BI).
• Advanced Excel/Google Sheets skills for data manipulation, analysis, and quality control.
• SEO knowledge to interpret organic search performance and content discoverability metrics.
• Experience with analytics platforms such as Optimizely, Contentsquare, or Amplitude.
• Preferred: journey analytics and survey tools; SQL; AI-assisted analysis/coding; GEO (Generative Engine Optimization); data science methodologies; A/B testing and UX design/testing experience.
• Nice to have: degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience); multiple analytics platform certifications.

• Fully remote; candidates may work from anywhere in the U.S. or Canada.
• Benefits include medical, dental, and vision insurance eligibility; 401(k) plan; unlimited PTO; 10+ company-paid holidays; daily company-wide break.
• Preferred for collaboration: Eastern Time Zone location.