Analytics Team Lead

SonderAds is seeking an Analytics Team Lead to develop and lead their analytics department with 8+ years of experience in data analytics and infrastructure. The role focuses on building data architecture, automating processes, establishing key metrics, and driving business results through data-driven decision making.

• Audit and assess current analytics and data infrastructure
• Manage and lead the analytics team (2 Data Analysts)
• Design and develop analytical and functional dashboards for key metrics across buying, creatives, product, and business teams
• Develop and implement automation algorithms for traffic acquisition with complex business logic
• Collect and integrate data through advertising and product platform APIs
• Perform predictive and proactive analytics to identify issues
• Identify growth points and scaling opportunities
• Calculate user LTV and analyze key factors affecting it
• Analyze conversion funnels and participate in optimization
• Conduct analytical research focused on revenue growth
• Lead analytics team through priority setting, competency development, mentoring, and hiring

• 7+ years in data analytics, data engineering, or analytics infrastructure
• 3+ years in marketing analytics and digital advertising
• 3+ years managing and leading an analytics team
• Strong proficiency in Python or R (3+ years hands-on)
• Advanced SQL skills and practical BigQuery experience
• Experience designing, building, and maintaining ETL and data pipelines
• Strong understanding of data system architecture and scalability
• Hands-on experience with BI tools, preferably Looker
• Experience with tracking and attribution platforms (Appsflyer, Adjust, Voluum, AppMetrica)
• Experience with APIs and integration principles
• Practical experience with Docker and cloud services (Cloud Run, Workflows, Artifact Registry)
• Strong analytical skills and structured thinking
• High attention to detail and self-organization
• Ability to communicate analytical conclusions to non-technical teams
• Higher education in mathematics, applied mathematics, statistics, data science, IT, or related fields
• Experience developing algorithms with complex data processing
• Business-oriented mindset focused on Gross Profit, ARPU, ROI, Retention, and LTV

• Fully remote work with focus on speed, efficiency, and measurable results
• Full-time schedule: 10:00–19:00 Cyprus time
• 20 working days paid vacation and paid sick leave
• 6-month probation period
• Salary negotiable based on level and expertise
• Cyprus public holiday calendar
• Team of strong professionals valuing initiative, responsibility, teamwork, and continuous growth