Strategy & Analytics Associate

Alibaba.com is hiring a Strategy & Analytics Associate to build zero-to-one market research and GTM analytics supporting US B2B growth. The role turns buyer insights, competitive intelligence, and funnel analysis into concrete go-to-market actions and investment decisions.

• Own 0→1 primary and secondary market research for new vertical or geography entries, including buyer personas, sourcing behavior mapping, competitive landscape analysis, and pricing benchmarks.

• Synthesize research into clear “enter / don’t enter” recommendations supported by data.

• Translate findings into GTM playbooks defining target buyer segments, channel mix, messaging angles, and supplier requirements.

• Track and analyze the US buyer funnel (registration → first search → first RFQ → first order), identify drop-offs, quantify GMV leakage, and recommend interventions.

• Measure buyer acquisition campaign performance (paid search, LinkedIn, trade events), build attribution models, and recommend budget reallocations by vertical and buyer type.

• Build and maintain a competitive tracker (e.g., Amazon Business, Faire, Global Sources, vertical platforms) covering pricing, buyer experience, supplier depth, and differentiation opportunities.

• 3+ years of experience.

• Demonstrated 0→1 experience taking a market research project or GTM initiative from blank page to launched, measurable outcome (startup, consulting, or internal new initiative).

• Proven ability to operationalize insights into actions (not only deliver presentations).

• SQL proficiency (tested in interview).

• Dashboarding experience with Tableau, Looker, or equivalent.

• Python (pandas) is a plus; ability to complete tasks with AI is emphasized.

• B2B or trade exposure preferred (B2B buyer behavior, supply chains, import/export economics, cross-border commerce; retail buying/sourcing/marketplace roles count).

• Bachelor’s degree in Economics, Statistics, Business, or another quantitative field; MBA is a plus but not required.

• Compensation range: $94,800/year to $156,000/year (base pay may vary by location, skills, and experience).

• At-will employment.

• Company may modify base salary and other discretionary compensation programs based on performance and market factors.