Analyst, Category Insights

Red Bull North America is hiring a Category Insights Analyst to deliver in-depth analysis that helps define category strategy and identify growth opportunities across Sales, Distribution, and Category Development. The role focuses on turning multiple data sources into clear insight materials that support Red Bull and overall category growth.

• Develop category management insight materials such as category reviews, macro trend analyses, total beverage trends, competitor/brand evaluations, channel strategies, and industry summaries.

• Create meaningful reports using multiple data sources (e.g., Circana, Nielsen, Numerator shopper data, shipment data) to support Sales and Marketing objectives.

• Support and enhance insight communication platforms across the organization.

• Build and leverage relationships across Insights, Category Development, and broader Sales/Marketing teams to share best practices and resources.

• Provide ad hoc analyses requested by the Senior Manager of Category Insights and leadership.

• Establish reporting best practices, lead ongoing report updates, and improve/expand reporting tools.

• 2+ years of experience in category management, sales, marketing, or an analyst role.

• Experience developing fact-based selling stories.

• Knowledge of the consumer goods industry, including channels of trade, customer segments, categories, competitive products/strategies, and industry trends.

• Familiarity with syndicated data sources (e.g., Circana, Nielsen) plus shopper panel and loyalty data.

• Proficiency in Excel (complex functions) and PowerPoint.

• Must be authorized to work in the United States (U.S. citizen, permanent resident, or valid work visa).

• Compensation: Base salary range $72,000–$108,000 per year plus cash incentives.

• Benefits: Comprehensive medical, dental, and vision plans; 401(k) match; family leave; PTO and paid holidays; pet, legal, and life insurance; tuition reimbursement (may vary by employment nature and/or location).