Analyst, Consumer Insights

Chedraui USA is hiring an Analyst, Consumer Insights to support consumer, market, and competitive research that guides marketing initiatives and corporate strategy. The role focuses on developing expert capability with two mobile data tools and mining insights to support Marketing, Merchandising, Operations, Store Design and Construction, and Strategy.

• Influence and gain approval for consumer insights strategy, structure, and data usage to deepen understanding of target customers.
• Design statistically sound qualitative research methodologies resulting in high-quality research studies, surveys, and analytics.
• Research, compare, and acquire new sources of consumer insights and complementary datasets (e.g., demographics, market share, economic indices).
• Manage outside agencies, contracts, and partnerships; oversee quality of partner output affecting marketing expenditures.
• Investigate and resolve data integrity, reporting, and analytics challenges by partnering with vendors and/or accessing systems of record.
• Develop, execute, and summarize findings for customer surveys and research initiatives.
• Conduct ongoing and ad hoc consumer research (market studies, focus groups, customer intercepts, mystery shops).
• Build and maintain a depository/knowledge base of intelligence gathering efforts and relevant published research.
• Continuously improve research and analytics effectiveness and production efficiency.
• Support the GVP by building and maintaining relationships as an insights partner across the organization.
• Present results clearly and translate statistical and business terminology for senior management.
• Interact productively with key organizational decision makers and lead cross-functional teams as needed.

• Bachelor’s degree from a four-year college or university.

• 3–5 years of experience in an analytical role.

• Retail background highly desirable; grocery experience a plus.

• Familiarity with consumer and market research tools and techniques.

• Ability to present findings effectively and translate statistical concepts for senior stakeholders.

• Experience managing vendors/agencies and ensuring quality of deliverables.

• Work location: Store Support Center, 600 Citadel Drive.

• Equal Employment Opportunity (EEO) employer.

• Compensation stated as an annual range; starting pay depends on qualifications, experience, and relevant skills.