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Hint Inc.

Director of Category and Shopper Insights

Hybrid Middle $9.0k/mo

Summary

Hint Inc., a leading flavored water company in the US, is hiring a Director of Category and Shopper Insights to elevate its category insight capabilities. This leader will translate complex data into actionable narratives and strategies that enable Sales and Brand teams to accelerate growth. The role partners closely with Customer Development, National Accounts, Brand Marketing, and Revenue Growth Management.

What you'll do

  • Own and deliver the category narrative by transforming data into compelling, actionable stories for Sales, Brand, and leadership teams.

  • Provide insight-led recommendations for joint business planning, assortment strategy, pricing and promotion guidance, and revenue growth initiatives.

  • Enable Sales excellence by equipping teams with turnkey selling narratives and dashboards to strengthen customer conversations.

  • Support brand strategy by providing category and shopper context and identifying whitespace opportunities.

  • Synthesize and consolidate syndicated data, internal sales data, shopper trends, panel metrics, and market intelligence into a single category point of view.

  • Drive cross-functional alignment with customer development, sales, revenue growth management, finance, and brand marketing to ensure consistent execution.

  • Serve as internal category expert to guide decisions as the business defends space and expands into adjacent categories.

  • Develop and improve reporting tools and analytical frameworks to scale insights across national, regional, and channel levels.

  • Present complex analyses and recommendations clearly to leadership and retail partners.

Requirements

  • Bachelor’s degree in Business, Marketing, Analytics, or related field (MBA preferred).

  • 7+ years of experience in Category Management, Category Insights, or Shopper Insights within CPG or beverage.

  • Strong knowledge of category management, shopper behavior, and retail market analysis.

  • Experience with syndicated data tools (SPINS, IRI/Circana, Numerator, Kroger Stratum/84.51°).

  • Advanced Excel (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).

  • Strong PowerPoint skills and data storytelling ability.

  • Experience supporting sales teams, customer development, and joint business planning with retail partners.

  • Ability to translate complex data into actionable insights and selling stories.

  • Strong cross-functional collaboration and influencing skills without direct authority.

  • Highly organized and able to manage multiple projects in a fast-paced environment.

Conditions

  • Compensation: Base salary range $100,000–$115,000 per year; bonus eligible.

  • Time off: Unlimited vacation and sick days.

  • Healthcare: Up to 95% of employee and dependent premiums covered.

  • Insurance: Life insurance (company-paid and voluntary).

  • Accounts: Flexible Spending Accounts (FSA).

  • Retirement: 401(k) regular and Roth options.

  • Reimbursements: Up to $150/month health and wellness reimbursement; up to $100/month cell phone and $50/month internet (if applicable).

  • Perks: Employee discount on Hint Water.

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