Analyst, CRM

Macy’s is a long-established retail company focused on creating memorable customer experiences through stores, products, and major events. The Analyst, CRM (CRM Performance Specialist) leads financial planning, forecasting, and performance analysis for Macy’s CRM outbound communications to support business objectives and optimize digital strategies.

• Lead execution of financial plans for outbound CRM communications using KPIs such as conversion rates, units-per-transaction, and funnel metrics.
• Analyze financial performance, identify trends and variances, and deliver actionable insights to senior management.
• Conduct monthly forecasting and update projections based on business trends and performance to improve profitability.
• Generate and analyze financial reports on conversion, units-per-transaction, and other key metrics.
• Use advanced financial planning and data analysis tools/software to support decision-making.
• Present financial analyses and insights to senior management and cross-functional teams.
• Collaborate with Merchandising, Marketing, Product Management/Product Analytics, and Finance to align plans with promotional events, investment tactics, and initiatives.
• Communicate performance insights to stakeholders across the organization.
• Identify and implement process improvements, best practices, and new technologies to enhance efficiency and accuracy.
• Develop and maintain standard operating procedures (SOPs) for financial planning operations.

• Bachelor’s degree from a 4-year college or university (or equivalent work experience in a related field).
• Prior experience in reporting and analytics.
• Prior experience in investment banking or consulting (required).
• Strong financial planning and analysis (FP&A) skills including forecasting and budgeting.
• Ability to analyze performance, identify trends/variances, and produce actionable insights.
• Proficiency with advanced financial planning and data analysis tools/software.
• Strong communication and presentation skills for senior leadership and stakeholders.
• Experience collaborating with cross-functional teams to align financial plans with strategy.
• Process improvement mindset, including creating/maintaining SOPs.
• High attention to detail, strategic thinking, and problem-solving ability.
• Commitment to diversity, inclusion, and respect.

• Schedule: Flexible schedule based on department and company needs.

• Benefits/Perks: Competitive pay and benefits; performance incentives and annual merit review; merchandise discounts; medical/dental/vision and additional insurance; 401(k) with match opportunity; Employee Assistance Program; continuous learning and leadership development resources; 8 paid holidays; Paid Time Off (prorated first year depending on start date); tuition reimbursement; Guild education benefits covering 100% of tuition/books/fees in designated programs; colleague resource groups and volunteer opportunities; inclusive work environment with empowerment and autonomy.

• Physical: Primarily seated work with occasional movement; close vision required.